It's interesting:

✔ You can agree that driving in a comfortable car from the airport and not think about where to find a stop, how to buy a ticket and where to get out to be in the right place, and even when carrying heavy luggage and small children on your hands, is much more pleasant than on public transport. And, paradoxically, a taxi Alicante to Benidorm may be more profitable - not only from a financial, but also from a moral point of view. Ordering a transfer, you get a quality taxi service: a taxi driver arrives at the airport, who will meet you with a sign. Then you will go to the car and go to the right place without fuss, haste, excitement!